Search engine optimization is a long term that confused many internet marketers so they usually dismiss it and focus on some other area of internet marketing or the newest fad whether it is blogging, My Space, or podcasting.
While it is good to diversity your marketing efforts and to pay attention to new methods, search engine marketing has been around for a long time and it is not going anywhere. The simple fact is that some estimates report 85 percent of internet users utilize search engines to find what they want on the internet. That is why you cannot ignore search engine optimization.
Search engine optimization gets your site and its contents noticed by the search engines then ranked well for the keywords your target audience uses to search. The more visitors then the higher your revenue. That is a pretty simple formula for success.
So what is search engine optimization? Also known as SEO, search engine optimization simply means including recommended design and content elements to your web site, blog, and/or RSS feed to make it more attractive to search engines.
While the exact formulas that the top search engines use to calculate rankings are usually a closely guarded secret, there are search engine optimization experts who can point out some easy ways to optimize your site. And in fact, this optimization will only take a few minutes of your time and can achieve dramatic results after the next search engine spiders your site.
However before you can really begin to work on SEO then you need to determine the most effective keywords for your target audience. Once you have those keywords then you can incorporate them into your page title, headlines, content, and alt tags.
Search engine optimization is important because it is free, it is easy, it is targeted marketing, and it keeps on working even when you do not. You do not need to constantly monitor or fund SEO campaigns as they are self-sustaining once you set them into motion.