What are the advantages of using SEO-friendly templates?
1. Change the overall look of your site – Most sites look boring. So if you don't want to be among them and if you want to get more hits, then use some real good themes in it.
2. Easily apply the changes – Normally, you can't change the look of your site without extensive coding expertise. This means that unless you've studied HTML, you can't do anything with your site even if you are creative. But with easy to customize templates, you can just pick one among hundreds of choices and you are all set.
3. Get your site up quickly – Since you won't have to deal with coding, you can literally put up your site in a matter of minutes.
HTML templates versus WordPress and other platforms
Due to the rapid growth of e-commerce, more and more people are becoming interested in creating their own sites. But the thing is, not everyone knows how to read or make HTML codes. So they resort to using other platforms such as WordPress or blogger. These services have readymade templates that can be easily applied. In fact, even kids can now make their own sites and blogs from the other platforms that are available online. Best of all, it is relatively free to use.
So, in a nut shell, if you want to have an easy way to publish your business online, then you can choose WordPress. But, if you want to try your hand on customizing and experimenting, then make a site from HTML. But remember that this will take some time especially if you are new to this sort of thing, unlike other platforms that use templates and are basically user-friendly.